Your business card is often the very first thing that a potential customer sees. Often, it is something they view through a referral, even before they meet you. Because this little piece of paper is so important, it is critical that you provide the right information and style on the card to promote business. Following a few simple rules when it comes to business cards can ensure that you generate business.
First, the design of your business card matters. Never over clutter your business card. While it’s easy to think that you should provide as much information as possible on the card; the opposite is true. You want very basic information on your card. The name of business and/or product line, the contact name and phone number, website/email information and perhaps a logo that is all you need on the card. More information than that is cluttering the card, making it unattractive. People will react to clutter in a negative way. A clean, streamlined card will entice people to call.
Second, never pass an opportunity to give out your card. This is especially true if you rely heavily on an internet based business. Place your business card in all the mail you send out, including your bills. Leave your card on restaurant tables, public access areas and bulletin boards. Drop your card in every restaurant “free lunch” give away, because someone is going to see it. Social functions are a great place to distribute cards. Finally, every chance you have to place your card on a community board, take it. Exposure is everything.
Finally, do not settle for homemade cards. While it is tempting to purchase the micro perforated cards that you can print at home on your PC, it is so unprofessional. People will look at the cards and think “cheap”. Cheap is not something you want people to relate to your product or service. Take the time and have your cards professionally printed, it will make the difference. You may avail of embossed business cards or other professional business cards. And why stop there. If you are serious about your business, you should use all other kinds of promotional material to promote your business, such as brochures, postcards, posters and Duratrans prints in which the Industri Designs NYC are the professionals.
Following these simple steps will allow you to expand your business with the best marketing tools.