There are dozens of call tracking systems on the market today making it very challenging choosing the one that fits your needs and budget best. Call tracking systems provide a way to track phone calls to your business and record such data as who accepted the call, what was accomplished on the call (was there a conversion) and the value of any conversions. This can be vital for any business in a competitive market or any business that is looking to maximize it marketing budget.
In choosing your call tracking system the two most common concerns are the level data tracking it provides and the cost of the service. A third common concern is how the data collected is displayed.
The level of data tracking in call tracking systems can vary from merely recording a phone call was generated from a given source to actually measuring the pages they visited on your website and the products purchased. The given source can also vary from PPC campaign, to adgroup, to keyword and can even include the referring webpage. Some businesses may only need to know that phone call was generated from a certain PPC campaign, while others need to know the specific keywords they came in on as well as the pages visited and time on the website.
The cost of tracking services can be very expensive or affordable depending on the call tracking service. The services that rely on assigning a unique phone number to each visitors or source can be quite costly if you require a high level of detail. Services like Call Gear only cost a fraction of the cost of the unique phone number provisioning services and also manages to record the maximum level of data. Read more about Call Gear and their services.
The third typical concern for businesses when choosing a call tracking service provider is how the data is displayed. Some solutions will require you to use their user interface, others will integrate with existing analytics solutions, and some will do both. Most people who are currently using an analytic solution such as Google Analytics prefer that their call tracking data is recorded alongside existing analytics data making the data easily actionable to optimize your marketing efforts. Call Gear service records the data seamlessly inside your existing Google Analytics account making it super simple to review your data and optimize your marketing accordingly.