Though every website or blog is unique and possesses different sets of metrics that are vital, the parameters adopted to measure the results remain universal. Every month, it is important to keep track of sources of your incoming traffic like direct navigation, referral traffic and search traffic. This way, you could learn which marketing technique is working and which isn’t and discuss the same with the SEO service professionals that you are about to collaborate with. Having said that, let’s take a detailed look at these parameters that SEO services usually convince us are important.
Direct navigation has to do with traffic that you receive through bookmarks and email links which doesn’t involve any complex tracking codes. The next type is referral traffic which has to do with what other websites, blogs, Facebook pages and twitter updates that refer to your website. Thirdly, search traffic, as the name suggests is the traffic diverted to your website by any search engine, major or minor like Google, Bing or Yahoo. While you might focus on just one of these aspects, the SEO Agentur you hire, would adopt a wholesome approach to equally benefit from all these sources. Having talked about important measurement parameters, lets conclude by taking a brief look at dos and don’ts while hiring professionals or companies that offer SEO packages.
Never let just the cost be the deciding parameter. Be open about the services you require of your SEO services and what is the extent of results that you are expecting within a specific time frame. Finally, do not hesitate to discuss the methods they are going to adopt to deliver you what they have promised to make SEO a win win situation.